Founder / CEO – Simone Vaz

Simone Vaz 013 copy RESIZEDSimone Vaz is an ACTA-qualified trainer who develops curriculum for, and trains, workshops in marketing and influential communication; coaches individuals in resilience and personal strengths; and, facilitates OD interventions which can involve groups of up to 250 using methodologies such as World Café, Open Space Technologies and Appreciative Inquiry. Her areas of focus are communication and employee bondedness in sitautions of change and corporate transformation.

Her background speaks of deep experience in corporate, financial and marketing communications in the high technology sector, and she has worked with industry leaders in Australia, China and Singapore, both on the client and agency sides. In all her roles for the past two decades, she has started strategic initiatives, built new teams and has consistently been engaged as a change agent.

Simone’s client-side experience also encompasses corporate marketing, and marketing communications with blue-chip corporations such as Hewlett-Packard, where she pioneered the Asia-Pacific public relations practice; IBM, where she led an integrated marketing communications teams spread across the region; and, Alcatel-Lucent in China, where she pioneered pan regional corporate marketing and was a member of the global merger team when Alcatel merged with Lucent. In all instances, her key performance indicators focused on developing and marketing new strategic initiatives.

Recent clients include Polycom, Samsung, Colgate Palmolive, Energy Market Company, the People’s Association, the Health Promotion Board of Singapore, the Ministry of Education and the Ministry of National Development.

She has also lectured in MBA courses in relationship marketing and communications and magazine journalism, and is currently an adjunct faculty member at the Lee Kong Chian School of Business at the Singapore Management University.

A proponent of  ‘giving back’, she serves on the Board of the Centre for Non Profit Leadership and runs workshops on work-life integration and personal resilience for cancer survivors.

Simone has an Honours degree in English Literature from the National University of Singapore and an MBA from the Australian Graduate School of Management in Sydney, Australia.



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An Attitude of Apreciation and Joy

Pure Communications is a business that places authentic, appreciative communication at the heart of everything that it says and does. We feel that good communication has transformative power, which can lift relationships to the next level, increase team and business effectiveness and imbue individual lives with an ineffable joy. We find our own joy in working with clients in a meaningful way, facilitating honest, open conversations with the people who matter to them - and thereby, making a real difference in they way they operate and succeed.