Our Services

Process Facilitation – Ideating the best solutions

Process facilitation is a method of running ideation and problem solving meetings that leverages the collective wisdom of the participants so that the best and most creative solutions appropriate for the situation are developed.

We use a wide variety of tools and technologies for process facilitation, all of which are carefully selected after a brief from the client tells us what the priority objectives of the facilitation are.

With this in mind, a facilitative process is developed. At the end of the facilitation, a project report and recommendations are provided to the client.

Situations where we work with clients to facilitate them through addresssing particular issues or situations include:

• Corporate planning
• Team building and conflict management
• Marketing planning or campaign planning
• Crisis preparedness planning or business continuity planning
• Mission-vision-strategy journeys

Public Relations

As communicators, public relations is our lifeblood. We define public relations as relating with all our stakeholders and customers – from peers, to bosses, to the people we manage, and finally, those who pay good money for our products and services.

As our team comprises both people who are passionate about actually getting involved in the executional elements of communication, and who are passionate about the strategic elements of building brands and effective communication processes.

We therefore divide our efforts into two broad categories:

Employee engagement

• Employer of choice programmes – where we work with the Human Resources and a company’s leadership to build brand  ambassadors, instilling a sense of pride and belonging amongst its staff. Using our own brand auditing process, we analyse gaps, and then institute a campaign to bridge those gaps.In most instances, employer of choice programmes require an attitude shift or a cultural transformation. In these instances, we would dovetail with the communications aspect with the efforts of the other corporate change agents.

External marketing

• Our focus in this respect is technology marketing. We have a special talent in creative product launches that will gets target audiences to sit-up and pay attention. We work with product marketing teams as well as R&D teams to determine the best positioning for the product or service, then set about devising a programme of outreach to all target audiences, both internal and external.

Communication tools

We use a range of communication tools and initiatives to achieve our communication objectives, including:

Brand and communication audits

• Media relations and outreach, including press conferences, brown bag press events
• Event marketing
• Social media and digital marketing
• Copywriting and collateral development – for contributed articles for media placement, advertorials, brochures, annual reports

Our Workshops

We see communications as being the lifeblood of an organisation – without effective communication, and communication processes, information flow is strangled, relationships become confrontation and conflict stalls business initiatives.

We regularly run workshops to cover a range of communication issues, including customised workshops dealing with team-building and conflict communication – helping teams to deal with conflict and issues, and build a unified approach to getting their work done.

A selection of our workshops are presented below. All courses can be conducted workshop style with up to 20 participants, or seminar style. Fees will be quoted upon a brief from clients.

Corporate Training

Brand ambassador training

People talk – it’s unavoidable. How can companies and their communications teams take control of the conversation to make sure that the conversations about their company is positive? This course – a half-day workshop – tells you how. Who should attend: HR professionals, corporate communicators, business leaders.

Brand evangelism/revival

When a company is going through a bad patch and the brand has lost of bit of its glitter, what is the most cost-effective way of making sure that the brand is talked about passionately by all its key audiences? In this course, Pure Communications takes participants through a phased, measurable, approach to developing and  implementing a brand evangelism and revival campaign. Who should attend: Corporate communicators and business leaders.

Brand traits and key message development

In this highly interactive workshop, Pure Communications works with business leaders, managers and marketing communications professionals to identify key brand traits and ‘sexy’ key messages which can then be deployed through all communications campaigns and customer touch points. One key element of this workshop is a market landscape exercise which will test the efficacy of the messages to ensure that they are differentiated from competitors’ and are memorable. Who should attend: Marketing communications professionals and business managers and/or leaders.

Note: This workshop can also be run on a one to one basis to prepare top executives for a communications exercise.

Strategic internal communications workshops

Internal communications has been the buzzword of recent times, but very few companies use it to support corporate events – such as mergers, acquisitions and, as is more to the point today, for retrenchment exercises. The quality of communication between management groups and employee groups are directly correlated to staff morale and on-the-job effectiveness – and its brand as an employer of choice. Apart from teaching the basic differences between internal and external communications, Pure Communications takes participants through an internal communications campaign development exercise utilising current tools and budgets available to show that internal communications need not be an additional expense. Who should attend: Corporate communicators, corporate leadership team.

Corporate communications and corporate marketing

Public relations is often said to be the single best tool in the communications mix for building a brand. For one, it is cheaper than advertising. Secondly, there is a wide range of (cost effective) tools available to communicators to make sure that the brand is always visible. During this workshop, Pure Communicaitons takes participants through a strategy development process for a corporate marketing and/or branding campaign using communications tools other than advertising and by the end of the workshop, participants should have the framework of an 12-18 month campaign ready to roll. Who should attend: Corporate communicators, sales and marketing leads.

Corporate writing skills training

This is a basic skills training course which provides tips and tricks to making corporate material, such as press releases, annual reports and brochures more readable and easily understood by audiences. Who should attend: Corporate communicators.

Interview skills/presentation skills training

This is standalone, or a component of the message development workshop. A modified version is also run with the Marketing No. 1, Marketing You workshop for individuals, or the message development workshop for corporate communicators and spokespeople. This workshop, which can be deployed as a half day seminar or a full day workshop, including a video-playback session for more rigorous training, seeks to train individuals to ace interviews and indeed, tough conversations of all kinds. These could be an annual general meeting, or a meeting of the board, or any meeting  you will have to sell yourself and/or your ideas.   However, because the nature of various interviews are different, the course content is adapted to provide a basic grounding in orientating messaging to the audience – whether it is a hiring manager, a seasoned journalist or a disgruntled shareholder group. Who should attend: all corporate spokespeople, and anyone with products/services to sell.