As communicators, public relations is our lifeblood. We define public relations as relating with all our stakeholders and customers – from peers, to bosses, to the people we manage, and finally, those who pay good money for our products and services.
As our team comprises both people who are passionate about actually getting involved in the executional elements of communication, and who are passionate about the strategic elements of building brands and effective communication processes.
We therefore divide our efforts into two broad categories:
Employee engagement
- Employer of choice programmes – where we work with the Human Resources and a company’s leadership to build brand ambassadors, instilling a sense of pride and belonging amongst its staff. Using our own brand auditing process, we analyse gaps, and then institute a campaign to bridge those gaps.In most instances, employer of choice programmes require an attitude shift or a cultural transformation. In these instances, we would dovetail with the communications aspect with the efforts of the other corporate change agents.
External marketing
- Our focus in this respect is technology marketing. We have a special talent in creative product launches that will gets target audiences to sit-up and pay attention. We work with product marketing teams as well as R&D teams to determine the best positioning for the product or service, then set about devising a programme of outreach to all target audiences, both internal and external.
Communication tools
We use a range of communication tools and initiatives to achieve our communication objectives, including:
Brand and communication audits
- Media relations and outreach, including press conferences, brown bag press events
- Event marketing
- Social media and digital marketing
- Copywriting and collateral development – for contributed articles for media placement, advertorials, brochures, annual reports