We see communications as being the lifeblood of an organisation – without effective communication, and communication processes, information flow is strangled, relationships become confrontation and conflict stalls business initiatives.
We regularly run workshops to cover a range of communication issues, including customised workshops dealing with team-building and conflict communication – helping teams to deal with conflict and issues, and build a unified approach to getting their work done.
A selection of our workshops are presented below. All courses can be conducted workshop style with up to 20 participants, or seminar style. Fees will be quoted upon a brief from clients.
Brand ambassador training
People talk – it’s unavoidable. How can companies and their communications teams take control of the conversation to make sure that the conversations about their company is positive? This course – a half-day workshop – tells you how. Who should attend: HR professionals, corporate communicators, business leaders.
When a company is going through a bad patch and the brand has lost of bit of its glitter, what is the most cost-effective way of making sure that the brand is talked about passionately by all its key audiences? In this course, Pure Communications takes participants through a phased, measurable, approach to developing and implementing a brand evangelism and revival campaign. Who should attend: Corporate communicators and business leaders.
Brand traits and key message development
In this highly interactive workshop, Pure Communications works with business leaders, managers and marketing communications professionals to identify key brand traits and ‘sexy’ key messages which can then be deployed through all communications campaigns and customer touch points. One key element of this workshop is a market landscape exercise which will test the efficacy of the messages to ensure that they are differentiated from competitors’ and are memorable. Who should attend: Marketing communications professionals and business managers and/or leaders.
Note: This workshop can also be run on a one to one basis to prepare top executives for a communications exercise.
Strategic internal communications workshops
Internal communications has been the buzzword of recent times, but very few companies use it to support corporate events – such as mergers, acquisitions and, as is more to the point today, for retrenchment exercises. The quality of communication between management groups and employee groups are directly correlated to staff morale and on-the-job effectiveness – and its brand as an employer of choice. Apart from teaching the basic differences between internal and external communications, Pure Communications takes participants through an internal communications campaign development exercise utilising current tools and budgets available to show that internal communications need not be an additional expense. Who should attend: Corporate communicators, corporate leadership team.
Corporate communications and corporate marketing
Public relations is often said to be the single best tool in the communications mix for building a brand. For one, it is cheaper than advertising. Secondly, there is a wide range of (cost effective) tools available to communicators to make sure that the brand is always visible. During this workshop, Pure Communicaitons takes participants through a strategy development process for a corporate marketing and/or branding campaign using communications tools other than advertising and by the end of the workshop, participants should have the framework of an 12-18 month campaign ready to roll. Who should attend: Corporate communicators, sales and marketing leads.
Corporate writing skills training
This is a basic skills training course which provides tips and tricks to making corporate material, such as press releases, annual reports and brochures more readable and easily understood by audiences. Who should attend: Corporate communicators.
Interview skills/presentation skills training
This is standalone, or a component of the message development workshop. A modified version is also run with the Marketing No. 1, Marketing You workshop for individuals, or the message development workshop for corporate communicators and spokespeople. This workshop, which can be deployed as a half day seminar or a full day workshop, including a video-playback session for more rigorous training, seeks to train individuals to ace interviews and indeed, tough conversations of all kinds. These could be an annual general meeting, or a meeting of the board, or any meeting you will have to sell yourself and/or your ideas. However, because the nature of various interviews are different, the course content is adapted to provide a basic grounding in orientating messaging to the audience – whether it is a hiring manager, a seasoned journalist or a disgruntled shareholder group. Who should attend: all corporate spokespeople, and anyone with products/services to sell.
Have you ever made a decision that was completely logical, yet felt completely wrong – and turned out to be one of the worst decisions in your life? On the other hand, have you ever made a decision completely based on gut feel, and had it turn out stunningly well? Leading from the Gut is a leadership programme with a difference – where we teach business leaders and managers to find the courage to make decisions that both make sense and feel right. Hard-nosed businessmen tend to rely on logic in decision making but there is plenty of research and evidence that shoes that a combination of instinct and logic yields the best decisions.
Additionally, many businessmen see their people as being ‘resources’ or ‘capital’, with the corresponding lack of emotional complement. Business thinking in this millennium, backed by an increasing shortage of talent at all levels of the organisation, tells us that leadership has to be focused on the ‘heart’ and ‘gut’. It has to be heartfelt.
Pure Communications uses psychometric tools, personal audits and a series of facilitated conversations with leaders as well as strategy games to help them define the most appropriate standards of leadership for their organisations and their people. Standards that engage both hearts and minds. Standards that address the very essence of leadership in a way that effectively engages staff and stakeholders in heartfelt ways.
A group with strong esprit de corps is a strategic asset. No wonder so many companies spend so much time and resources on building this spirit in their organisations! Sadly, though, for every company that succeeds in building esprit de corps are several more that fail miserably despite their best efforts.
We feel that one of the reasons for this is that neither executives nor employees have true clarity on the nature of the ‘team’ that the organisation really needs. Too often, one finds organisational growth stalling because people hire other people just like them, or people with whom they might have a personal rapport, or someone with the right CV. It is the enlightened organisation that views team development as a means of building a robust company through strategic diversity.
In team development workships, we use the concepts behind Belbin Team Roles (R) to develop several reports that diagnose the nature of teams in client organisations and from this, devise a series of experiential indoor activities that help participants really come to grips with how their organisations require teams to work, what the gaps are in the teams that already exist and how they can strategically address these gaps. Typically, these workshops also ask participants to develop their own team development strategies, starting from an appreciation of the strengths of the current team and building to a vision of the type of team that is required to take the organisation to the next level.
This is a workshop that can be used for both leadership teams and mid-level managers. Typically, we sit down with the client to gain a perspective on their needs, and then plan the appropriate interventions to help address any organisational issues.
Through game storming, indoor team games and facilitated discussions, we work with clients so that they are able to appreciate and leverage the strengths of their teams and talk about team development in the context of developing and amplifying the strengths of their corporation – giving the phase ‘growing from strength to strength’ real power.