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	<title>Pure Communications</title>
	<link>http://www.purecommunicationspr.com</link>
	<description>Bringing about transformation through heartfelt communication</description>
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		<title>Cases &#8211; How We&#8217;ve Helped</title>
		<description><![CDATA[HSBC Insurance  The issue – is the current training programme helping us to build a high performance sales team? The insurance arm of the Hongkong Bank approached Pure Communications to help facilitate a focus group discussion on the training programme for its insurance agents. The client wanted to evaluate the current programme, and to elicit &#8230; <a href="http://www.purecommunicationspr.com/2012/01/01/cases-how-weve-helped/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<link>http://www.purecommunicationspr.com/2012/01/01/cases-how-weve-helped/</link>
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		<title>Client List (Selection)</title>
		<description><![CDATA[Our clients span the public and private sectors, and we have been engaged to deliver a combination of services for specific clients. Private Sector Colgate-Palmolive Electricity Market Company Box Sentry Aliya DBM Hearts Aflame HSBC Insurance Jardine One Solutions Singapore Infocomm Technology Federation Singapore Institute of Management Facilitators Network Singapore HSBC Insurance Public Sector Ministry &#8230; <a href="http://www.purecommunicationspr.com/2012/01/01/our-clients/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<link>http://www.purecommunicationspr.com/2012/01/01/our-clients/</link>
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		<title>Process Facilitation &#8211; Ideating the best solutions</title>
		<description><![CDATA[Process facilitation is a method of running ideation and problem solving meetings that leverages the collective wisdom of the participants so that the best and most creative solutions appropriate for the situation are developed. We use a wide variety of tools and technologies for process facilitation, all of which are carefully selected after a brief &#8230; <a href="http://www.purecommunicationspr.com/2012/01/01/process-facilitation-ideating-the-best-solutions/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<link>http://www.purecommunicationspr.com/2012/01/01/process-facilitation-ideating-the-best-solutions/</link>
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		<title>Public Relations</title>
		<description><![CDATA[As communicators, public relations is our lifeblood. We define public relations as relating with all our stakeholders and customers &#8211; from peers, to bosses, to the people we manage, and finally, those who pay good money for our products and services. As our team comprises both people who are passionate about actually getting involved in &#8230; <a href="http://www.purecommunicationspr.com/2012/01/01/public-relations/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<link>http://www.purecommunicationspr.com/2012/01/01/public-relations/</link>
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		<title>Opportunities in communications training for 2011</title>
		<description><![CDATA[Into the Looking Glass We are now into the final quarter of 2010 and the conversations I am having with people these days all centre on the key business trends for 2011 and the sort of communications training programmes we need to have in place to support them. The trends I am outlining here are &#8230; <a href="http://www.purecommunicationspr.com/2010/10/31/opportunities-in-corporate-training-2011/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<link>http://www.purecommunicationspr.com/2010/10/31/opportunities-in-corporate-training-2011/</link>
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		<title>Customer service in Singapore? Pure rubbish!</title>
		<description><![CDATA[I live in Singapore and there have been many reams written about the horrendous level of customer service in Singapore. Many reasons have been cited for this &#8211; the fact that many of our service staff are not from countries famous for their customer service is one. For another, because Singapore is such a cultural &#8230; <a href="http://www.purecommunicationspr.com/2010/10/27/customer-service-in-singapore-pure-rubbish/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<link>http://www.purecommunicationspr.com/2010/10/27/customer-service-in-singapore-pure-rubbish/</link>
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		<title>Talent Management &#8211; It&#8217;s Not Just About the Money</title>
		<description><![CDATA[OVER the past  few months, I have been receiving calls from companies keen to put in place an employee (or internal) communications programme to staunch rising staff turnover now that the economy in Singapore and the rest of Asia is picking up. I believe this imperative for better employee engagement is going to become a &#8230; <a href="http://www.purecommunicationspr.com/2010/10/26/talent-management-its-not-just-about-the-money/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<link>http://www.purecommunicationspr.com/2010/10/26/talent-management-its-not-just-about-the-money/</link>
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		<title>Time To Smell the Coffee, HP!</title>
		<description><![CDATA[WHETHER it is aware of it or not, the much-storied Hewlett-Packard Company is still undergoing transformative change &#8211; 11 years after it began down this path with its first HP-outsider CEO, Carly Fiorina. At the heart of the fact that it had to fire two CEOs in a row &#8211; both non-HP-insiders &#8211; is that &#8230; <a href="http://www.purecommunicationspr.com/2010/08/18/time-to-smell-the-coffee-hp/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<link>http://www.purecommunicationspr.com/2010/08/18/time-to-smell-the-coffee-hp/</link>
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		<title>Measuring public relations</title>
		<description><![CDATA[Over the past couple of weeks, I have had several discussions with clients on measuring public relations. If they take my recommendations, how would they measure ROI, they ask. I&#8217;m going to stick my neck out and say that everything can be measured &#8211; certainly at least benchmarked, if not dollarised. Many practitioners believe that &#8230; <a href="http://www.purecommunicationspr.com/2010/06/27/measuring-public-relations/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<link>http://www.purecommunicationspr.com/2010/06/27/measuring-public-relations/</link>
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		<title>Of navels and key messages</title>
		<description><![CDATA[Having been around the block a few times with various marketing teams, I find that there are very few companies out there willing to invest properly in creating effective, differentiated messaging &#8211; with the emphasis on &#8216;differentiated&#8217;. Too often, as a consultant, I hear people telling me &#8211; but we talk to our customers all &#8230; <a href="http://www.purecommunicationspr.com/2009/03/03/of-navels-and-key-messages/">Continue reading <span class="meta-nav">&#187;</span></a>]]></description>
		<link>http://www.purecommunicationspr.com/2009/03/03/of-navels-and-key-messages/</link>
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